IN THIS LESSON - You will learn some tips and tricks for training your algorithm so that your content gets pushed to more viewers. Not just to a larger audience, but to the right audience.

The Magic Ratio

Let’s be real…the algorithm is a beast to navigate but there are legitimate ways to trick it into working in your favor. It’s always going to be about quality over quantity when it comes to digital creation so let’s not lose sight of your brand and what you want to portray.

Make sure that you would buy from you with every post you make. You see these creators hustling daily, sometimes even twice a day, and you're thinking, "Enough already." So, what's the sweet spot? It's not just about the quantity but the quality of what you're putting out there. Maybe it's 20 stories in a day if it aligns, or maybe once every couple of days if that's your vibe. It's all about the substance and how you dish it out. Now, let's dive into the content itself.

For those starting out, this framework is the best way to train your algorithm and build engagement with an audience. Social media platforms like instagram reward you with “achievements” for consistency so it is important not to skip a day. This will absolutely correlate to your algorithm and the amount of views you receive. Show instagram that you are active, consistent, and committed to your brand.

Reels:

1-2 / Day

  • 1 Relatable video - Should engage with and be tailored to your target audience.

  • 1 “Trending” video - whether it’s a quote, sound, trend, use it. Instagram identifies what does well, and pushes it out again and again because it’s all about screentime.

Stories:

3-5 /day

  • 1 Result - Show your success, show someone else’s success. Your network is your net worth.

  • 1 Testimony - What are other people saying about your product/service? Post your reviews.

  • 1 “Vibe” - You’re more than just a business. Show me a glimpse of who you are. Remember, people buy from people.

Engagement:

  • 100 Likes / day - Don’t just start liking stuff. Engage with potential clients, and competitors to the fullest extent.

  • 30 Comments / day - Again, comment something valuable and try to target potential buyers, and competitors.

  • 10 direct messages / day - Build a network of like minded people. Congratulate other creators on their wins. Ask people about their successes. Learn from others.

  • Follows: This is simple. It doesn’t matter how many you follow. Just follow people that would buy from you, or do business with you.