IN THIS LESSON - Let’s take a look at a few branding ideas and discover what works best for you.

Remember - People buy from people so it is important that you don’t hide behind your brand but embrace it as a part of you and your business.

Whatever you choose, be different.

Think about it this way. There are thousands of fitness influencers, thousands of faceless accounts, thousands of basic brands selling basic things. How will you set yourself apart from the rest? I’m not saying don’t pursue it. But pursue it at your own angle.

90% of all sales are done online. To get your portion of the profit you MUST show your audience that you’re unique.

Be Yourself:

Choose something that resonates with your essence and individuality. Stay genuine to yourself, and your audience will place trust in you. Opt for something you would personally purchase, something that ignites your passion. Establish a brand that mirrors your identity and remains true to who you are.

Don’t Overthink It:

I started out just taking selfie videos of myself with my dog in my truck to post on TikTok. Absolutely zero effort. You don’t need to be a filmmaker and let’s be honest… It’s usually those low quality videos that perform the best.

Keep it simple:

Choose something easy to replicate. As you grow, you'll be posting more ads. If your brand idea is too complicated, it'll be a pain to gather content. Remember, keep each ad short—5-8 seconds. So, make sure your brand idea fits that time frame.

Don’t Re-Invent the wheel:

Do what works. Re-do what works. Plain and simple. Research other creators in your niche and find out what works for them to implement their strategies into your business and make it your own. Be sure to hop on trending quotes, sounds, hashtags, and other key elements as they happen.

Be Different:

While it is important to utilize what is already working on social media, it is important to take what you have learned in your research and make it your own.

Build Recognition:

Develop a style. When I started out I built recognition with my audience by doing the same thing in each one of my ads. This way, people recognized the actions in each video as the setting was the exact same. Generally it takes 4-7 videos before someone recognizes and remembers you but if you are consistent with your content, this number can be reduced.